Reklaim Provides CCPA Complaint Data & Do Not Sell Signals To Privacy-Focused Clientele via Snowflake Marketplace
Customers will be able to leverage Snowflake’s single, integrated platform to ensure a safe environment where brands can discover, evaluate, and purchase data.
NEW YORK, January 5, 2023 – Reklaim, a leader in privacy-compliant data,has partnered with Snowflake, the Data Cloud company, to offer two compliant data sets on Snowflake Marketplace: a data set of individual consumers who have opted in to sharing their data for marketing purposes, and a Do-Not-Sell data set of consumers who have specifically opted out of having their data sold. This partnership will provide joint customers with the ability to manage the compliance of their data.
Snowflake Marketplace, powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allows companies to get direct access to raw data products and leverage data, data services, and applications quickly, securely, and cost-effectively. Snowflake Marketplace simplifies discovery, access, and the commercialization of data products enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud.
CCPA and its most recent amendment ( CPRA) came into effect on January 1st, 2023, and provide new rights for California consumers regarding how companies use their data. CCPA requires that consumers are provided with the opportunity to have their data excluded from being exchanged or sold without their consent. The ‘Do Not Sell’ provision is a signal to marketers, similar to the ‘Do Not Call’ list, that they cannot be marketed to. California has created the California Protection Privacy Agency ( CPPA) to protect the interests of California residents and enforce these laws. Additionally, the state of Virginia has implemented the Virginia Consumer Data Protection Act ( VCDPA), which requires an explicit opt-in by its constituents to use their data.