Data Broker Privacy Notice
Last updated: February 17, 2026
Introduction
Reklaim Ltd. ("Reklaim," "we," "us," or "our") is registered as a data broker in the states of California, Texas, Vermont, and Oregon. This Data Broker Privacy Notice supplements our Privacy Policy and provides additional disclosures required by applicable state data broker laws.
Reklaim operates a consumer data marketplace where users voluntarily answer survey questions to build an audience profile. Users earn points for their participation and can redeem rewards. We sell or license aggregated and de-identified audience segment data to third-party brands and advertisers.
Your Privacy Choices
You have the right to opt out of the sale or sharing of your personal information. To exercise this right, please visit our Do Not Sell or Share My Personal Information page or contact us at privacy@reklaimyours.com.
How We Collect Personal Information
The following table describes the categories of personal information we collect, the sources from which we collect it, and whether we sell or share it.
Category of Personal Information | Sources | Sold or Shared |
|---|---|---|
Identifiers (e.g., name, email, IP address) | Directly from consumer; automatically collected | Yes |
Demographics (e.g., age, gender, household income) | Directly from consumer via survey responses | Yes |
Commercial information (e.g., purchasing preferences) | Directly from consumer via survey responses | Yes |
Internet/electronic network activity | Automatically collected | No |
Geolocation data (general, non-precise) | Directly from consumer; automatically collected | Yes |
Inferences drawn from the above | Derived from consumer survey responses | Yes |
Categories of Personal Information We Sell or License
We sell or license the following categories of personal information to third parties:
Category | Description |
|---|---|
Audience Segments | Aggregated, de-identified audience taxonomy segments derived from user survey responses (e.g., demographics, interests, purchase intent) |
Demographic Data | Age range, gender, household income bracket, education level, marital status |
Interest-Based Data | Consumer interests, brand affinities, media consumption preferences |
Purchase Intent Data | Stated purchase intentions and product category preferences |
Categories of Sensitive Personal Information
We may collect the following categories of sensitive personal information, only when voluntarily provided by the consumer through survey responses:
Category | Purpose | Sold or Shared |
|---|---|---|
Racial or ethnic origin | Audience segmentation (only when voluntarily provided) | Only in aggregated, de-identified form |
Health-related information | Audience segmentation (only when voluntarily provided) | Only in aggregated, de-identified form |
Consumers may limit our use of sensitive personal information by visiting our Do Not Sell or Share My Personal Information page.
Categories of Third Parties
We may sell, share, or disclose personal information to the following categories of third parties:
Category of Third Party | Purpose |
|---|---|
Advertising and marketing companies | Audience targeting and campaign delivery |
Data analytics providers | Audience measurement and insights |
Data management platforms | Segment activation and distribution (e.g., LiveRamp) |
Brand partners and advertisers | Direct audience engagement and survey campaigns |
Purposes for Use
We collect, use, sell, and share personal information for the following business purposes:
Purpose | Description |
|---|---|
Providing services | Operating the Reklaim platform, processing survey responses, distributing points and rewards |
Audience data licensing | Selling or licensing aggregated audience segments to brands and advertisers |
Analytics and improvement | Analyzing usage patterns to improve our services and user experience |
Communications | Sending service-related notifications, marketing communications (with consent), and account updates |
Legal compliance | Complying with applicable laws, regulations, and legal processes |
Categories Disclosed to Service Providers
We may disclose the following categories of personal information to our service providers for business purposes:
Category | Service Providers |
|---|---|
Identifiers | Cloud hosting (Supabase), email delivery (Mailchimp, Resend), analytics (PostHog) |
Internet/electronic network activity | Analytics providers, error monitoring services |
Audience segment data | Data management platforms (LiveRamp) for segment activation and distribution |
Additional Disclosures
Corporate Information:
Reklaim Ltd.
PO Box 60029 Etobicoke RPO
Thorncrest, ON M9A 5G2
Canada
Email: privacy@reklaimyours.com
Service Providers:
We use service providers to assist with various aspects of our business operations, including cloud hosting, data processing, email delivery, analytics, and payment processing. These service providers are contractually obligated to use personal information only as directed by us and in accordance with applicable privacy laws.
De-identification:
When we sell or license audience segment data, we take steps to aggregate and de-identify the data so that it cannot reasonably be used to identify individual consumers. We maintain technical safeguards and business processes to prevent re-identification.
Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and applicable legal requirements.
Upon account deletion, we will delete or de-identify your personal information within 45 days, except where retention is required by law.
Privacy Choices
You may exercise your privacy rights by:
- Visiting our Do Not Sell or Share My Personal Information page
- Emailing us at privacy@reklaimyours.com
Authorized Agents:
You may designate an authorized agent to submit a request on your behalf. To do so, you must provide the authorized agent with written permission to act on your behalf, and we may require you to verify your identity directly with us. Please email privacy@reklaimyours.com with the subject line "Authorized Agent Request."
Appeal Your Privacy Rights
If we deny your privacy rights request, you may appeal our decision by emailing us at privacy@reklaimyours.com with the subject line "Privacy Rights Appeal." We will respond to your appeal within the timeframe required by applicable law.
If you are not satisfied with our response to your appeal, you may contact your state attorney general's office to file a complaint.
International Visitors
Reklaim's data brokerage services are directed to residents of the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and Canada, where our servers and central database are located.
Annual User Rights Request Metrics
The following table provides metrics regarding user rights requests received and processed during the reporting period of January 1, 2025, through December 31, 2025.
Category | Total Received | Complied (Whole) | Complied (Part) | Denied | Mean Days | Median Days |
|---|---|---|---|---|---|---|
Requests for Deletion | 1 | 1 | 0 | 0 | 1 | 1 |
Requests to Know (categories of PI collected) | 0 | 0 | 0 | 0 | 1 | 1 |
Requests to Know (categories of PI sold/shared) | 0 | 0 | 0 | 0 | 1 | 1 |
Requests to Opt Out of Sale/Sharing | 61,653 | 61,653 |
Texas Required Disclosure
Reklaim Ltd. is registered as a data broker with the Texas Secretary of State pursuant to Chapter 509 of the Texas Business & Commerce Code. Texas residents may contact the Texas Secretary of State regarding data brokers at:
Texas Secretary of State
P.O. Box 12887
Austin, TX 78711-2887
Phone: (512) 463-5555
Website: www.sos.state.tx.us