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The latest from Reklaim, consumer updates, industry insights, company news and investor announcements.
New Jersey’s Data Broker Law Isn’t on Pause & Consent Is the Only Durable Strategy
What the NJ Consumer Affairs alert actually says, why Ben Isaacson’s correction matters, and how consented, consumer-verified data changes the game for brands.
California DROP Starts August 1st: What Brands Should Expect From Brokered Audience Supply
On August 1st, 2026, California data brokers must begin retrieving and processing DROP deletion requests every 45 days. Here’s what that means for brands buying third-party audience data.
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July 2026 Privacy Shift: What Connecticut and New Jersey Mean for SPI Data Buyers
Connecticut now requires opt-in consent before sensitive data can be sold. New Jersey banned broker sales of sensitive data outright. Here's what brands and agencies need to know for Q3 planning.
Your Tier 2 Auto Budget Is Probably Using Illegal Multicultural Data
Tier 2 auto campaigns still rely on modelled multicultural data, but SPI laws now require explicit consent. Learn why DSPs are dropping MC segments and what consent based activation looks like.
Activating Declared Health Data in Regulated Markets
Seasonal allergy and respiratory spend is rising. Healthcare and pharma brands need declared health data that drives measurable deals — not inferred audience assumptions.
Reklaim Delivers the Industry’s Most Advanced and Most Robust SPI Taxonomy
Reach high-value audiences with privacy-safe SPI and regulated-category data designed to withstand new state laws, the DROP Act, and signal loss., Reach high-value audiences with privacy-safe SPI and regulated-category data designed to withstand new state laws, the DROP Act, and…
Drive Holiday Results With Reklaim's Privacy-Compliant Shopper & SPI Segments.
Reklaim’s opted-in, privacy-compliant Holiday and SPI segments help you reach high-intent shoppers and purpose-driven audiences across CTV, OLV, Display, and YouTube—built for Q4 performance with privacy at the core.
Drive Campaigns Q3 & Beyond With Reklaim's Seasonal Opt-In Data & DealIDs
Activate high-intent, privacy-compliant segments for Q3's biggest cultural moments — from Pride Month to live sports, festivals, and back-to-school. Now available across programmatic and social platforms in the U.S. and Canada., Activate high-intent, privacy-compliant segments f…
Activate Spring + Summer Campaigns with Reklaim’s Q2/Q3 Opt-In Audiences
Plan smarter with Reklaim’s fully opted-in audiences for Q2/Q3. Access privacy-compliant data for seasonal travel, shopping, sports, and more., Plan smarter with Reklaim’s fully opted-in audiences for Q2/Q3. Access privacy-compliant data for seasonal travel, shopping, sports, an…
Maximize Q1 Campaigns with Reklaim’s Seasonal Opt-In Data & DealIDs
Boost Q1 results with Reklaim’s opt-in data and DealIDs. Target audiences for Valentine’s Day, Black History Month, Lunar New Year, Tax Season, and more., Boost Q1 results with Reklaim’s opt-in data and DealIDs. Target audiences for Valentine’s Day, Black History Month, Lunar Ne…
Finish Strong: Reklaim’s Opt-In Data for Q4 Political and Seasonal Campaigns
Maximize your Q4 campaigns with Reklaim's opt-in data. Learn how to leverage privacy-compliant insights for political and seasonal advertising success. Read more!, Maximize your Q4 campaigns with Reklaim's opt-in data. Learn how to leverage privacy-compliant insights for politic…
Navigating the New Rules of Marketing to Multicultural Audiences
Discover how Reklaim CEO Neil Sweeney explores the evolving landscape of marketing to multicultural audiences in his latest article for AdMonsters. Learn about data privacy, zero-party data, and the importance of consumer consent in modern marketing strategies., Discover how Rek…