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News, updates, and tips from Reklaim — helping you take control of your data.
New Jersey’s Data Broker Law Isn’t on Pause & Consent Is the Only Durable Strategy
What the NJ Consumer Affairs alert actually says, why Ben Isaacson’s correction matters, and how consented, consumer-verified data changes the game for brands.
July 2026 Privacy Shift: What Connecticut and New Jersey Mean for SPI Data Buyers
Connecticut now requires opt-in consent before sensitive data can be sold. New Jersey banned broker sales of sensitive data outright. Here's what brands and agencies need to know for Q3 planning.
Activating Declared Health Data in Regulated Markets
Seasonal allergy and respiratory spend is rising. Healthcare and pharma brands need declared health data that drives measurable deals — not inferred audience assumptions.
Reklaim Delivers the Industry’s Most Advanced and Most Robust SPI Taxonomy
Reach high-value audiences with privacy-safe SPI and regulated-category data designed to withstand new state laws, the DROP Act, and signal loss., Reach high-value audiences with privacy-safe SPI and regulated-category data designed to withstand new state laws, the DROP Act, and…
Drive Holiday Results With Reklaim's Privacy-Compliant Shopper & SPI Segments.
Reklaim’s opted-in, privacy-compliant Holiday and SPI segments help you reach high-intent shoppers and purpose-driven audiences across CTV, OLV, Display, and YouTube—built for Q4 performance with privacy at the core.
Drive Campaigns Q3 & Beyond With Reklaim's Seasonal Opt-In Data & DealIDs
Activate high-intent, privacy-compliant segments for Q3's biggest cultural moments — from Pride Month to live sports, festivals, and back-to-school. Now available across programmatic and social platforms in the U.S. and Canada., Activate high-intent, privacy-compliant segments f…
Activate Spring + Summer Campaigns with Reklaim’s Q2/Q3 Opt-In Audiences
Plan smarter with Reklaim’s fully opted-in audiences for Q2/Q3. Access privacy-compliant data for seasonal travel, shopping, sports, and more., Plan smarter with Reklaim’s fully opted-in audiences for Q2/Q3. Access privacy-compliant data for seasonal travel, shopping, sports, an…
Maximize Q1 Campaigns with Reklaim’s Seasonal Opt-In Data & DealIDs
Boost Q1 results with Reklaim’s opt-in data and DealIDs. Target audiences for Valentine’s Day, Black History Month, Lunar New Year, Tax Season, and more., Boost Q1 results with Reklaim’s opt-in data and DealIDs. Target audiences for Valentine’s Day, Black History Month, Lunar Ne…
Finish Strong: Reklaim’s Opt-In Data for Q4 Political and Seasonal Campaigns
Maximize your Q4 campaigns with Reklaim's opt-in data. Learn how to leverage privacy-compliant insights for political and seasonal advertising success. Read more!, Maximize your Q4 campaigns with Reklaim's opt-in data. Learn how to leverage privacy-compliant insights for politic…
Navigating the New Rules of Marketing to Multicultural Audiences
Discover how Reklaim CEO Neil Sweeney explores the evolving landscape of marketing to multicultural audiences in his latest article for AdMonsters. Learn about data privacy, zero-party data, and the importance of consumer consent in modern marketing strategies., Discover how Rek…
Introducing Reklaim's Opt-In DealID Marketplace
Discover how Reklaim’s Opt-in DealID Marketplace empowers consumers to take control of their data while allowing brands to engage with consented audiences. Watch our latest privacy webinar to learn more about this privacy-focused solution., Discover how Reklaim’s Opt-in DealID M…
The Growing Importance of Opt-In Consent for Processing Sensitive Personal Information (SPI)
Discover the significance of opt-in consent for processing Sensitive Personal Information (SPI) and leveraging Zero-Party Data. Learn about privacy laws, key statistics, and how businesses can ensure compliance to build trust and gain a competitive edge. Stay informed with Rekla…
Navigating the New Era of Health Data Privacy: A Closer Look at Recent Developments
Stay updated on the latest health data privacy laws, including explicit opt-in consent and Zero-Party Data. Learn about new regulations like the Washington My Health My Data Act, Nevada SB 370, and Connecticut SB 3. Discover how these changes impact businesses and the steps need…
Navigating the Cookie-less Future
Explore how to adapt to a cookie-less digital advertising landscape. Learn about the importance of Zero-Party Data and opt-in consent, and discover how Reklaim's innovative solutions provide effective targeting and personalization without relying on third-party cookies. Stay ahe…
Reklaim Introduces HIPAA Compliant Health Data Solution
Discover Reklaim's new HIPAA-compliant health data solution, providing greater control over sensitive information with explicit opt-in consent. Learn how leveraging Zero-Party Data enhances compliance and targeting in healthcare marketing. Stay informed on privacy regulations an…
Compliant Health Data Made Simple with Reklaim’s New Health Data Solution
Reklaim simplifies health data compliance with its new HIPAA-compliant solution, featuring opt-in consent and Zero-Party Data. Learn how this innovation helps businesses navigate complex regulations and ensures consumer control over sensitive health information. Empower your dat…
Reklaim Launches Contextual Audiences
Explore Reklaim's new contextual audience solution, offering advanced targeting while respecting user privacy. Learn how opt-in consent and Zero-Party Data can enhance advertising effectiveness across various verticals, including auto, retail, and healthcare. Stay ahead in the c…
Reklaim's DE&I Multicultural Private Marketplace
Discover how Reklaim leverages zero-party data and emphasizes diversity to effectively target multicultural audiences. Learn about our approach to obtaining consent and fostering inclusivity in digital marketing efforts., Discover how Reklaim leverages zero-party data and emphas…
Reflecting on 5 Years of GDPR
Explore Reklaim's perspective on the fifth anniversary of GDPR implementation. Gain insights into the impact of GDPR on data privacy regulations, compliance strategies, and the evolving landscape of consumer consent., Explore Reklaim's perspective on the fifth anniversary of GDP…
Reklaim Partners With Snowflake
Discover how Reklaim's partnership with Snowflake transforms data management capabilities. Learn about the collaboration's benefits, from advanced analytics to scalable data solutions, empowering businesses with actionable insights, Discover how Reklaim's partnership with Snowfl…
Sensitive Personal Information (SPI). Are You Ready?
Explore how Reklaim safeguards sensitive personal information and utilizes zero-party data for enhanced privacy and consent management. Learn about our strategies to ensure data security and consumer trust., Explore how Reklaim safeguards sensitive personal information and utili…
Zero-Party vs. First-Party vs. Third-Party Data: Know the Difference
Discover the importance of zero-party data in data privacy and personalized marketing strategies. Explore Reklaim's insights into collecting and leveraging zero-party data to enhance consumer trust and engagement., Discover the importance of zero-party data in data privacy and p…
3 Common Mistakes to Avoid in Connected TV (CTV)
Learn about the common pitfalls in connected TV advertising and how to steer clear of them. Reklaim shares expert insights to optimize your campaigns and maximize ROI., Learn about the common pitfalls in connected TV advertising and how to steer clear of them. Reklaim shares exp…
2022 Data Privacy Predictions
Explore Reklaim's predictions for 2022 in data privacy regulations and digital marketing trends. Gain valuable insights to stay ahead in an evolving landscape., Explore Reklaim's predictions for 2022 in data privacy regulations and digital marketing trends. Gain valuable insight…
2021's Data Privacy Milestones
Here are the big moves from 2021 and predictions for the evolution of data privacy and its impact on business in 2022., Here are the big moves from 2021 and predictions for the evolution of data privacy and its impact on business in 2022.
Reklaim Was Featured In The Wall Street Journal
Personal Data Is Worth Billions. These Startups Want You to Get a Cut.. Reklaim, for example, gives users a view into the information that the industry buys and sells on them., Personal Data Is Worth Billions. These Startups Want You to Get a Cut.. Reklaim, for example, gives us…
What Is The Reklaim Fair Trade Data Program?
Explore Reklaim's Fair Trade Data Program and its innovative use of zero-party data to empower consumers. Learn how we're redefining data ownership and privacy in the digital age., Explore Reklaim's Fair Trade Data Program and its innovative use of zero-party data to empower con…
The Effects of Consenting (Or Not)
For the first time, Big Tech, like Apple, is giving users the choice as to whether they want to be tracked by the applications on their phone, tablet, or smart TV. Prior to this, all of these applications were tracking you by default., For the first time, Big Tech, like Apple, i…
Suppose Massive Hacks Are Inevitable. What Then?
Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then? Here’s what you can do and should expect from businesses that store your data:, Suppose hackers are sophisticated enough …
Consent for Data is Like Milk
As concerns about data privacy have risen, vendors have propagated the misconception that first-party data is the key to privacy-first marketing. Instead of focusing on the differences among first-, second-, and third-party data, marketers should be asking themselves whether the…
Welcome to Reklaim | Partner Blog Insights & Updates
Discover the latest insights and updates in the Reklaim Partner Blog. Stay informed about industry trends, data privacy, and how Reklaim is helping partners succeed., Discover the latest insights and updates in the Reklaim Partner Blog. Stay informed about industry trends, data …
Apple’s Tracking Changes: A Massive Shift in Data-Driven Business
Explore how Apple's tracking changes signal a major shift in data-driven business. Our blog dives into the impact on marketing strategies and what this means for the future of data privacy., Explore how Apple's tracking changes signal a major shift in data-driven business. Our b…
California Privacy Rights Act (CPRA)
Understand the implications of the California Privacy Rights Act (CPRA) for your business. Our blog provides key insights into compliance and the future of data privacy in California., Understand the implications of the California Privacy Rights Act (CPRA) for your business. Our…