Future-Proof Data Strategy for Q1 and Beyond
The data landscape is evolving at record speed. With 20+ states rolling out new privacy laws, the DROP Act tightening data access, and expanding healthcare & sensitive-category regulations, it's becoming harder than ever to reach high-value audiences.
Marketers everywhere are asking:
“Will my providers still deliver compliant, high-quality data next quarter?”
Why Reklaim Stands Apart
Reklaim is purpose-built for this new regulatory era.
- Most comprehensive SPI taxonomy in the industry
- Largest set of privacy-compliant regulated-category audiences
- Sourced directly from consumers with explicit opt-in
- Fully aligned with emerging U.S. privacy laws
- Future-proof against disappearing signals
What This Means for You
While other providers lose access to sensitive signals, Reklaim’s zero-party, privacy-first data ensures continuous, compliant, scalable targeting—keeping your campaigns strong and future-ready as we head into 2026.
SPI Segments (Sensitive Personal Information)
Where Privacy Meets Purpose
Reklaim’s SPI offering enables privacy-safe targeting of self-identified audiences across categories that matter, including multicultural, health, finance, and advocacy- directly within CTV environments. SPI requires explicit opt-in, and Reklaim provides this. It’s a smarter, more responsible way to reach engaged viewers while aligning brand values with performance outcomes.
🌍 Ethnicity SPI- Reach diverse, multicultural audiences.
Pro Tip: Combine with seasonal creative to drive authentic, inclusive engagement.
💸 Financial SPI- Connect with high-net-worth and financially savvy consumers.
Pro Tip: Layer with holiday segments to reach premium shoppers.
💚 Cannabis SPI- Engage lifestyle and wellness-focused consumers responsibly.
Pro Tip: Pair with Health SPI or Wellness Shoppers to reach audiences embracing holistic living.
💊 Health SPI - Reach audiences focused on holistic, mental, and preventive care.