Activate Permissioned Seasonal Health Audiences
Seasonal allergy and respiratory spend is rising. Healthcare and pharma brands need declared health data that drives measurable deals — not inferred audience assumptions.
Reklaim activates permissioned Sensitive Personal Information (SPI) from real individuals who explicitly declare their health and demographic attributes — built to operate in highly regulated categories like Health and Multicultural.
- Deterministic 1:1 identifiers across Programmatic and Social
- Structured Deal IDs and PMPs — supporting both data and deals
- CPMs ~50% lower than traditional pharma data providers
- Incremental reach beyond script-lift focused partners
- Activation in privacy-forward states, including Washington, Nevada and others
- Permissioned data at scale — people, not pixels
Health + Multicultural — Two Regulated Categories. One Partner.
Ethnicity is classified as Sensitive Personal Information (SPI) and requires explicit opt-in to activate.
Reklaim is purpose-built for regulated environments. We provide deterministic, self-identified ethnicity data that enables compliant activation in states like Washington, Nevada and California, where SPI enforcement is real.
Health marketers can layer ethnicity onto declared health signals to drive more precise targeting, with compliance built in.
Our 1:1 model improves match rates, expands incremental reach, and lowers CPMs.
Ready to Activate?
Looking to scale compliant health and ethnicity audiences? Let's discuss reach, activation, and performance.