Toronto, Ontario – June 12, 2025 – Reklaim Ltd. (TSXV: MYID, OTC: MYIDF) (“Reklaim” or the “Company”), a pioneer in consumer data privacy and monetization, today announced the official launch of Reklaim Invest, a first-of-its-kind program that allows Canadian users of the Reklaim platform to redeem their accumulated points for publicly traded shares in Reklaim (MYID) - offering a new way to invest in a public company using loyalty rewards. This initiative represents a broader strategic shift, one that turns engaged users into long-term shareholders, reduces reliance on paid acquisition, and deepens consumer alignment with the Company’s mission.
Reklaim is the first company in Canada — and, to our knowledge, the first globally — to offer consumers the ability to convert loyalty points into equity in a publicly listed company.
Key Program Features
No dilution: All shares issued are offset 1:1 in a separate transaction via Reklaim’s TSX-approved share buyback Normal Course Issuer Bid (NCIB)
Zero cost: Consumers pay nothing to participate, but must be a Reklaim member
Self-custody DRS: Shares issued via the Direct Registration System (DRS) — a secure, non-custodial shareholding method for direct retail investors
Regulatory compliance: Shares are subject to a mandatory four-month hold period
A New Model for Ownership: Reklaim Invest
Reklaim Invest functions similarly to a Dividend Reinvestment Plan (DRIP) — but instead of dividends, Reklaim users passively earn shares in Reklaim (MYID) by redeeming points earned through sharing their data with Fortune 500 brands and agencies. The program is currently available only to Canadian users and is free to participate.
The share redemption program has been operating in beta over the past six months, during which Reklaim completed multiple redemption cycles and integrated all required disclosures, regulatory agreements, and electronic signature flows directly within the Reklaim app. The .