Today we launched Reklaim to transition Killi to a brand that reflects our core mission. Over the past year, we have worked hard to incorporate our community’s feedback (both good and bad) to provide a brand that aligns more with where we are today and where we are going in the future.
While some of you might think of this rebrand as a ‘new’ product, I would classify this more as an evolution of our journey as a company. This is not just a new color palette and a new logo. We took this all the way back to the beginning and reexamined what we believed in, what the gap in the market was, and how we were providing solutions that appealed to all people in all countries. In short, we asked what we wanted to be when we grew up and then looked really hard in the mirror to determine if we were on the right path. In some cases, we were, but in others, we weren’t.
The core problem with data privacy is access, not compensation. SHIFT POWER BACK
When brainstorming Reklaim, we reexamined the data market to determine where the core issue was. Initially, we thought that the gap was compensation for your data. While true, this was too narrow and did not address the percentage of the population who do not want to sell their data, nor did it acknowledge that in order to be compensated for your data, you first had to access the data and see what businesses knew about you.
The first version of Killi, which was based on creating a product where you needed to add more data to be paid, solved the gap regarding compensation but did nothing to solve for all of the data of each consumer currently circulating in the market today. The revelation was that the gap is not compensation, the gap in the consumer data market is access. Reklaim provides you access to your data so YOU can decide what YOU want to do with it.
Where can you as a consumer go to see your data?
Think about it. Where can you as a consumer go to see your data? Nowhere. How about opt-out? Same thing. See who has purchased your data? Nope. Edit your data? You know the answer. This makes absolutely no sense. The global data market is worth $400 billion a year, where each consumer profile is being sold for approximately $6,000 per year. Consumers have no options to decide if they would like to participate or opt out, as there is no destination where their data is displayed.