Reklaim Protect now gives members free access to data broker removal, data breach monitoring, privacy alerts and a monthly privacy summary.
No credit card, trial, or separate subscription is required. The only requirement is a free Reklaim account.
We made Protect free because many features included in paid privacy subscriptions are becoming commodities. Consumers should not have to keep paying for standardized privacy tools that can be made broadly accessible.
Some paid privacy services provide real value. Data broker removal and basic breach monitoring, however, increasingly represent the foundation of online privacy protection, not a premium product.
Reklaim Was Built to Give Consumers Options
Reklaim was never created just to help consumers earn rewards from their data. We created Reklaim to give consumers options.
Sell your data. Protect your data. Or do both.
Until now, Rewards and Protect operated as separate products. That created unnecessary complexity for our business and made the choice less obvious for consumers.
Combining them under one Reklaim account better reflects what we set out to build: a platform where consumers control what happens to their personal information.
Most companies in this market sit on one side of the equation. Rewards companies help consumers earn from their data but don't help protect it. Privacy companies help consumers monitor or remove their information but provide no way to participate in the data economy on their own terms.
Reklaim does both, and will increasingly do more.
Our goal is for Reklaim to become the brand synonymous with consumers and their data, not simply rewards or privacy, but everything related to consumer data.
Why Data Broker Removal Is Changing
Historically, removing personal information meant finding each data broker, locating its opt-out process, verifying your identity and repeating the exercise across hundreds of websites.
That complexity created a market for paid data broker removal services.
California is now changing that model.
The state's Delete Request and Opt-out Platform (DROP) allows California residents to submit one request directing more than 600 registered data brokers to delete and stop selling their personal information.
DROP currently applies only to California residents. Consumers in other states will still need a removal service, but history gives us a good indication of what happens next. When California introduces something, other states follow. This is what has happened with state-level data broker registries, as well as changes in state-level privacy law.